Case Study
Each project shows the same core approach: strong structure, thoughtful UX decisions, and clear outcomes for users and teams.
Case study 01
Social Video Platform
Consumer App · Engagement & Retention
Designed a social video experience to improve friend-based engagement and reduce drop-off. Focused on onboarding, interaction patterns, and shared viewing experiences.
↑ +25% Week-1 retention · ↓ −20% onboarding drop-off
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Case study 02
Enterprise Website
Enterprise UX · Information Architecture · Systems Design
Redesigned a complex enterprise website to simplify navigation, reduce content overload, and improve clarity across services. Focused on information architecture, content restructuring, and scalable design systems.
↓ −40% content volume · ↓ navigation from 3–4 clicks → 1–2 · ↑ +30% projected qualified leads
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Case study 03
Mayo Clinic (NDA)
Healthcare UX · Service Design · Systems Thinking
Designed a hybrid care service model to improve patient–provider interactions across digital and physical touchpoints. Focused on care workflows, accessibility, and system-level coordination for clinical environments.
30+ deliverables · 15+ stakeholders aligned · simplified multi-step care workflows
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Case study 04
Healthcare Intervention
Reducing pediatric Type 2 diabetes through nutrition systems
Designed a community-based nutrition system to improve early intervention for at-risk families, integrating healthcare, retail, and nonprofit ecosystems. Focused on accessibility, behavior change, and scalable service delivery for underserved populations.
120+ research inputs · 60+ families studied · 9+ stakeholder groups aligned
Identified opportunities to improve access, affordability, and nutrition adherence
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Case study 05
Retail Experience
Improving in-store grocery decision making
Designed an in-store + digital experience to help shoppers make faster, healthier, and more informed grocery decisions. Focused on reducing friction across browsing, selection, and checkout through behavior-informed design.
Identified key friction points across 5+ shopping stages
Improved decision clarity and reduced time spent navigating in-store choices
Proposed system connecting mobile guidance with physical shelf interactions
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Case study 06
Airport Experience
Reducing friction in airport waiting systems
Designed a mobile-first experience to help travelers navigate airport wait times, access services, and reduce uncertainty during delays. Focused on real-time information, decision-making, and improving the overall waiting experience.
Identified key friction points across the airport journey (check-in → waiting → boarding)
Proposed system improving visibility, planning, and traveler decision-making
Validated concept through usability testing and stakeholder feedback
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Additional Work
Designing futures for equitable vision care
Developed a 15-year foresight strategy exploring access, affordability, and system-level change in vision care.
Identified innovation opportunities across product, service, and policy ecosystems.
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Organizational Strategy: Driving innovation through system alignment
Designed a cross-institutional innovation framework for large-scale organizational systems. Aligned stakeholders, funding structures, and operational workflows to enable scalable innovation.
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PCOS Health: Improving chronic care through service design
Designed an integrated support system addressing fragmented care for PCOS patients. Improved access to guidance, mental health support, and long-term care coordination.
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ABOUT ME
I’m a product and experience designer focused on turning complex systems into clear, scalable solutions. I work end-to-end from research and strategy to shipped experiences, collaborating across product, engineering, and stakeholders to deliver work that drives real impact. My background in service design and design management shapes how I approach problems, connecting user needs with business goals and operational realities. I’m continuously evolving my practice, integrating AI and systems thinking to design thoughtful, human-centered experiences.
FOCUS
Designing end-to-end product and service experiences for complex, high-impact systems
STRENGTHS
Systems thinking, service design, and structuring complex workflows into clear, scalable experiences
COLLABORATION
Partnering across product, engineering, and stakeholders to drive alignment and execution
APPROACH
Research-led and AI-augmented, balancing speed, clarity, and real-world impact