Enterprise Website Redesign as a Systems Alignment Initiative
Challenge
The Uniplus website, unchanged for over 10 years, was outdated, content-heavy, and misaligned with evolving business goals, limiting its ability to communicate value, support recruiting, and engage potential clients.
My Role
Led end-to-end product and experience design, reframing the website redesign as a systems alignment initiative across stakeholders, content, and business workflows.
before and after -Home
Final Designs
Home — Overview & Interaction
Service Page
Careers Page
Impact & Outcomes
Navigation reduced from 3 → 1–2 clicks, streamlining access to key information
Navigation
Pages
Service architecture simplified from 8 → 5 pages, reducing complexity
Time
Time to clarity reduced from 30 → 10 minutes, accelerating decision-making
+30% projected increase in qualified leads through improved structure and messaging
Leads
Content
40% reduction in content, improving clarity and scannability
Stakeholder Ecosystem
Engineering
Requires a system that is easy to maintain and update
Leadership
Requires the website to reflect credibility and expertise
Sales & Business Development
Requires a clear way to communicate services to potential clients
Recruiting & HR
Requires candidates to quickly understand roles and company
Marketing
Requires clear communication of services and brand
Website Restructure
Before
After
Design Approach
Business Impact
Service Discoverability
Improved visibility of services, supporting lead generation and client engagement.
User Clarity & Navigation
Simplified navigation and content structure, making services easier to understand and access.
System Efficiency
Reduced content fragmentation, creating a more maintainable and scalable system.
Business outcomes were driven by aligning systems thinking with user experience decisions.
AI in the Process
Integrated AI as a support tool across the design process to enhance analysis, structure, and decision-making.
Design Process
Insight Synthesis
Information Architecture
Iteration & Speed
Business System
System Efficiency
Decision Support
Scalability
Scalable System Design
Designed a scalable system connecting user needs, business goals, and operational workflows to support long-term growth without increasing complexity.
User
Improved visibility of services, supporting lead generation and client engagement.
Experience
Navigation, content hierarchy, and service structure designed to simplify access and guide users effectively.
Business
Supports hiring workflows, client acquisition, and clear service positioning aligned with business growth.
Technology
Built on a scalable CMS and backend structure enabling consistency, easy updates, and long-term maintainability.