Airtime - Social Video Platform
Challenge
Airtime is a social video platform that allows users to watch videos together in real time while interacting through chat and reactions. During my internship I worked on interface visuals, onboarding exploration, and brand design supporting the product experience.
Impact & Outcomes
Predicted Outcomes
+25% Week-1 retention through invite-based onboarding
+30% increase in early user engagement
–20% drop-off during onboarding
Approach
Agile sprint-based iterations
Cross-functional collaboration (Product, Engineering)
Key Metric
Primary KPI: Week-1 Retention
Focus: Activation → Repeat engagement
Onboarding Rooms
Pretty much the same until the
“Add Friends”
screen.
Product Thinking
Scarcity · Social Onboarding · Early Engagement
Onboarding Flow
Invite-based access encouraged users to join the platform with friends, reinforcing Airtime’s social-first experience.
Brand System
Designing for Internal Collaboration
Design
Product
People
Tech
Marketing
Structure · Clarity · Coordination
Before
After
Outcome & Reflection
Reframed onboarding as a social activation problem, not just a UI flow
Designed a system that prioritizes connection before content
Demonstrated how small onboarding shifts can drive retention and engagement
