Seven Deadly Sins
Chocolate bar packaging
Challenge
Design a chocolate bar packaging concept inspired by the Seven Deadly Sins.
What
I created a visual branding system where each sin is represented through symbolic animals, seven original pattern systems, and distinct color identities.
How
I designed seven original pattern systems and applied them to packaging mockups using Adobe Illustrator, Photoshop, and InDesign to visualize the final product.
I produced real chocolate bars and cut them into business-card-sized pieces as a tactile promotional takeaway. Contact information appears in black either on the wrapper exterior or inside the packaging.
