Airtime - Social Video Platform
Challenge
Airtime is a real-time social video platform for Gen Z users to watch and interact around shared content together through chat and reactions.
The challenge was to improve engagement and retention by rethinking how users discover, join, and interact around shared video experiences within an Agile, cross-functional environment.
My Role
Led end-to-end product experience design for a Gen Z social video platform, defining core UX flows, feature concepts, and cross-functional collaboration across product, design, and engineering.
Impact & Outcomes
Expected Impact
+25% Week-1 retention through invite-based onboarding
+30% increase in early user engagement
–20% drop-off during onboarding
Product Validation
Validated onboarding and room-based interaction flows through user testing with Gen Z audiences
Approach
Agile sprint-based iterations
Cross-functional collaboration (Product, Engineering)
Product Thinking
Structured user flows to drive early engagement through shared viewing and real-time interaction patterns
Key Metric
Primary KPI: Week-1 Retention
Focus: Activation → Repeat engagement
Feature Development
Defined core product touchpoints including onboarding, room creation, and invite-based interaction
Onboarding Rooms
Pretty much the same until the
“Add Friends”
screen.
Enabled users to invite specific friends into rooms (e.g., sports, movies), supporting shared viewing and real-time interaction.
Internal Workflow Tool
Centralized system for managing creative requests and approvals across teams.
Product Thinking
Scarcity · Social Onboarding · Early Engagement
Key Insight
Collaboration & Agile Workflow
Designed an internal system to streamline creative requests, feedback, and approvals across product, design, and marketing teams.
Design
Product
Engineering
Operations
Marketing
Onboarding Flow
Invite-based access encouraged users to join the platform with friends, reinforcing Airtime’s social-first experience.
Brand System
Designing for Internal Collaboration
Structure · Clarity · Coordination
Design
Product
People
Tech
Marketing
Before
After
Outcome & Reflection
Reframed onboarding as a social activation problem, not just a UI flow
Prioritized connection before content to strengthen early engagement and retention.
Demonstrated how small onboarding shifts can drive retention and engagement
